Design for Wildlife partners with conservation organizations to create radically innovative and economically sustainable solutions to the world’s largest conservation problems.
What does “design” mean?
If there is one major industry that has been successful in the last hundred years, it’s the consumer products industry. And in large part, its success is due to design. In a recent study published this year, 2018, McKinsey found that companies that embraced design had 32% more revenue and 56% more returns to shareholders than those that didn’t. But not by adding a post it here, or a post it there. By genuinely embracing the idea of creative strategies.
Design is not about making pretty things–this alone would not sustain this kind of impact. But design has been greatly misunderstood because usually what we are presented with is the final product, and not the process that got that company there.
Designers are trained to understand what the people want… even when they can’t tell you what they want. Henry Ford said that if he asked people what they wanted they would have said “a faster horse”. A designer’s job is to know how to read between the lines and find the Model T’s of the world that people can’t articulate themselves… because they doesn’t exist yet.
Who Am I?
My name is Mariana Prieto and I am dedicated to understanding and fostering the intersection between design & wildlife conservation. My work is focused on uncovering scalable, long lasting, and economically sustainable solutions for human-wildlife conflict worldwide.
The Design for Wildlife Collective
Design for Wildlife is a Collective of creative professionals equipped to take on large and complex wildlife related challenges, partnering with conservation organizations in order to uncover radical new solutions to human-wildlife issues.