If you’re familiar with design thinking/ human-centered design/user-centered design then you may know where this is headed. In short, Design for Wildlife is about bringing design thinking methodologies to wildlife conservation.
If you haven’t heard of any of these terms, you’re not alone. But you have come in contact with many products and services that have been the result of this highly rigorous design process that looks to find fresh alternatives to problems.
If there is one major industry that has been successful in the last hundred years, it’s the consumer products industry. And in large part, its success is due to design. In a recent study published this year, 2018, McKinsey found that companies that embraced design had 32% more revenue and 56% more returns to shareholders than those that didn’t. But not by adding a post it here, or a post it there. By genuinely embracing the idea of creative strategies.
Design is not about making pretty things–this alone would not sustain this kind of impact. But design has been greatly misunderstood because usually what we are presented with is the final product, and not the process that got that company to that conclusion. Now we are bringing that process to come up with solutions to conservation challenges that include natural human behavior, trends, natural instincts, cultural contexts and aspirations. Designed solutions are made to achieve great impact, long term results and respect the ethos and bandwidth of every individual organization.
Design is the bridge between a wildlife conservation organization and the people that surrounds it. Anyone that comes into contact with the work can be designed for in order to achieve the desired impact (ie. local communities, general public, donors, volunteers, activists, staff members, etc).
Anywhere where you have human beings making choices, you can have design.
The Business Value of Design:
IDEO, the world’s leading design consultancy. From designing the first manufacturable mouse for Apple to advancing the practice of human-centered design, IDEO has long been at the forefront of creating change through design.
Design for Poverty Alleviation & Humanitarian Aid:
IDEO.org: One of the world’s leading design consultancies focused exclusively on poverty alleviation.
The Airbel Center: The International Rescue Committee’s dedicated innovation lab who’s mission is to deliver double the impact, in half of the time with half of the resources. You can read here about how they have used design to address the refugee resettlement process, education in refugee camps and vaccinations during the ebola crisis in West Africa among others.
Whether you are interested in a one on one consultation with me, or taking on a large challenge with other members of the collective, feel free to reach out at anytime and we’ll help guide you toward the best path that can best support your work.